We are furious! Perhaps not the best way to open a story but you’d also be mad (also, amused) if you are a woman and find out about this company called Relinda Limited and it’s five dudes who claim to have found an algorithm to “validate female orgasms.” Stu Nugent, the brain behind leading sex toy brand called LELO recently took to Twitter to share this bonkers business pitch.
“Received a pitch presentation from a “female well-being sex tech start-up” (five dudes) that can “confirm” and “validate” female orgasms, that could help my company develop better sex toys. Here are some slides, for your enjoyment/anger,” Stu captioned the tweet, clearly amused by the idea and also the guts of these “five dudes.”
“So far there is no evidence or proof of female orgasm,” the pitch began. And a hard *facepalm* to that before we go any further. The pitch then goes on ludicrously playing on the idea that “about 26 percent of women fake an orgasm every time they have sex” and that “there is no reliable way to be sure” even if they had any. Enters the “powerful marketing tool” and a crazy awesome “algorithm” that can “validate an authentic female orgasm” with the “most accurate feature that ever was: heart rate!”
As Monica Geller would say, “The one thing that was ours!”
Received a pitch presentation from a "female well being sex tech start-up" (five dudes) that can "confirm" and "validate" female orgasms, that could help my company develop better sex toys. Here are some slides, for your enjoyment/anger. pic.twitter.com/wwbk9NUDB3
— Stu Nugent (@CrookedNuts) June 9, 2020
I mean, don’t even get me started on all that’s problematic with this idea, leave alone producing it as a business pitch! Five men! Five men who think that they can ascertain women’s orgasm by assessing their heart rate. Slow claps to that. And while this might sound a little too wild to the highly skeptic minds at Relinda Limited, it would not have come to this had they just asked the women in their lives (instead of definitely hampering the women’s pleasure by measuring it with an instrument).
Crazy as it is, the pitch has Twitterti equal parts amused and enraged. Here’s what they had to say about the idea:
Well, God save me, my anxiety, and the consequent palpitations before they get mistaken for an orgasm.
Featured Image: Twitter
