You’ve got to be a big deal to take away some of the attention from Sidharth Malhotra and Kiara Advani’s reception. That’s exactly what Vedant Mahajan did. He threw a grand MVM party on the same day as the reception, invited B-town’s cool kids, and boom! The pics from the event are all over the internet!
But who is Vedant? What I found out has left me pretty impressed!
Scroll down if you too have been wondering “what on Earth is an MVM party”?
A Young Entrepreneur
Vedant Mahajan is a 25-year-old self-made entrepreneur. He is the co-founder of an event management company, MVM London that hosts parties for students at select nightclubs.
How It Began
In 2015, when Vedant was in Mumbai, he noticed how difficult it was for 16 year olds to party in Indian clubs. From high costs to safety, there were a lot of challenges.
To fix the problem for his friends, Vedant started organising parties on his building’s terrace. His friends, Mohit and Manak, helped him out. The parties were a hit! Soon enough, they were organising get togethers and grand events for other friends as well. By the time Vedant turned 19, most of the big clubs and restaurants knew about his epic event-planning skills.
They Got Bigger & Better
After starting off on Vedant’s terrace, MVM went on to host around 300 parties in Delhi, Mumbai, Bangalore, and Goa. The team even collaborated with celebrated artists like Ramz, 88 Glam, Rmariddlz, and Murdabeats. In 2019, they were big enough to purchase stakes in Mumbai’s iconic nightclub, Tryst.
When MVM Went Global
In 2019, Vedant had to shift to London to pursue a post-grad course in Entrepreneurship from the University College of London. . There, he started throwing special personalised bashes for South Asian students.
He started off with a mini Diwali bash. While Vedant was expecting a gathering of 40-50, about 500 people turned up for his party. Word got out and he became the talk of the town. It didn’t take too long for Mayfair’s nightclubs to get acquainted with Vedant’s name!
The War With Pandemic
The COVID-19 pandemic forced Vedant to return home and start everything from scratch. But he was determined to make a big comeback! As life went back to normal, Vedant started working on a better team, equipment, and a bigger vision. Right after the COVID-19 bans were lifted in London, MVM hosted 20 big events in the city within a span of six months. It featured some of the biggest artists ever like Ranveer Singh, LIL Pump, Kanika Kapoor, Imran Khan, Tesher, and Divine.
And that’s not it. MVM hosted London’s biggest Holi party in 2022 which looked no less than an international music festival!
What’s Next For Him
Vedant has partnered with big artists and launched his own NFT Collection, called Billionaire Bears Society. Buyers get access to exclusive parties!
Now, that’s one cool guy! *BRB* gotta stalk Vedant on Instagram!
Featured Image: Instagram
