The Ayurveda Co.’s Ayurvedic Black Kajal Is Impressive Only On Paper

Aadrika Sominder

Editor’s Rating

In the world of eye makeup, finding that perfect kajal can feel like striking gold. It's the difference between a smouldering gaze and a smudgy mess. Is this the eye-defining miracle we've been waiting for, or just another product riding the wave of big promises?

What Is It?

T.A.C’s Beautif-eye Kajal aims to be a game-changer in your makeup routine. It’s designed for every style – be it a retro wing or a simple glide. Enriched with Vitamin E, Almond Oil, and Shea Butter, this kajal claims to offer not just intense colour but also gentle nourishment for your eyes. With features like a single-stroke look, over 8 hours of stay, and a hassle-free twist-and-go application, it seems good enough to be your go-to eye product.

Our Thoughts

Honestly, it’s a bit of a letdown. While the pigment is indeed lush and black, it tends to smudge, and reapplication becomes a chore. Plus, the heavy pigment seems to clog the pores beneath the eyes – not exactly the look I’m going for. The kajal’s promise of 8+ hours of stay falls short since you’ll find yourself reaching for it more often than you’d like.

The benefits of this ayurvedic kajal are impressive on paper. It boasts an intense black color that should, in theory, elevate your eye game with just one stroke. Additionally, being free from harsh chemicals like sulfates and parabens, it’s supposed to be suitable for all skin types. None of this lives up to the mark which is quite disappointing!

How To Use It?

The application process is straightforward. Whether you’re aiming for a dramatic wing or a simple glide, the twist-and-go feature should make application easy. The key is to apply it smoothly along the lash line for a bold look.

What It Looks Like

Good To Know

Irritation Risk: Has the capacity to cause eye irritation in sensitive skin types.

Colour Inconsistency: Smudges and fades easily, sometimes seconds after application.

In Conclusion

While packed with benefits and made with an eye towards Ayurveda, this kajal falls a bit short in its execution. While the promise of drama and nourishment is there, the practical aspects of smudging and pore-clogging are hard to overlook. It's a reminder that sometimes, even the most promising products may not always meet our expectations.

28 Dec 2023

Feature Image Source: Instagram