Not a week goes by when our FYPs aren’t flooded with a new skincare trend. Hello, #GlazedDonutSkin #JellOSkin #GlassSkin – all of these trends indicate our Never-ending quest for dewy, juicy skin. But there’s a new fad in town that has nothing to do with an actual skincare trend. But, it’s all about how we store and use our skincare products. The new beauty hashtag that has amassed over 30 million views and counting is #Beautyfridge.
Once home to chilled drinks and munchies, the mini-fridge is slowly being taken over by skincare products. But is it actually beneficial to keep your skincare products in the fridge? It turns out, yes. The beauty trend has a purpose beyond social media brag. Just like our food, skincare products are made up of active ingredients that last longer when kept in certain climatic conditions. So what are the products that actually need to be chilled? Here, we are listing down the six skincare products that you should move to your refrigerator right now.
6 Skincare Products That’ll Stay Happier In The Fridge

Serums: The True MVP Of Any Skincare Routine
Loaded with powerful actives, serums are the true MVP of any stellar skincare routine. However, not storing them properly can hamper the overall efficacy of the product. Potent serums like vitamin C should be kept in the fridge. Keeping your serum in the fridge will not only keep vitamin C active but also feel surprisingly soothing when applied on the skin.
Lightweight Moisturiser: For Heavy-Duty Hydration
FYI, your face is gonna be a lot happier in the fridge. We kinda recently figured out that simply moving your face cream from the bathroom cabinet to the refrigerator could make all the difference in its efficacy. Stash this Youthfull Hydrating Moisturiser in your refrigerator to enjoy a nice refreshing feel every time you prep your skin to be dewy.
Sheet Masks: To Nail A Selfie-Worthy Glow
Want to up your glow game in just 10 minutes? Those sheet masks belong inside your refrigerator. Sheet masks not only give a hefty dose of hydration but also help in nailing that post-facial glowy, and smooth-AF skin from the comfort of your home. You can amplify that effect of skincare heroes by popping them into the fridge before using them.
Face Mists: For The Dewiest Skin Of Your Life
Facial mists give your skin a refresh and work to give your makeup that perfect dewy glow. That said, face toners and mists last longer when refrigerated. They work really well on the skin when applied chilled. It helps calm the skin as well as depuffs and reduces redness.
Eye Treatments: To Perk Up Those Peepers
To lighten, tighten, and brighten your under-eye area – an eye treatment is a must. Whether you’re gravitate towards gel, eye masks, or cream formulas – storing it in the fridge will increase its effectiveness. A refrigerated eye product will give your under-eye area an ice-cool effect. The cooler temperature help restrict the flow of liquid to the under-eye area. Thus, helping to calm puffiness.
Face Tools: To Sculpt, Tone, And Lift
Although skincare tools like rollers are made of metal. This means they naturally maintain a cold temperature. However, popping them in your fridge will help supercharge its ability to close pores and promote blood circulation. Refrigerate it and then roll it over your skin to reduce puffiness, shift toxins, and relieve tension in your face. It also has the added benefit of toning, sculpting, and firming your skin.
BRB, keeping these products in the refrigerator asap!
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