From Sara To Dua, Purple Eyeshadow Is The Biggest Trend On Instagram RN

I’m pretty sure we’re seeing a resurgence in this trend because of BTS — think about it. Purple is the buzziest buzz-word in their dictionary, and I’m glad it’s catching on. A-listers are experimenting with dreamy hues of purple — drowning their skin in swirls of the colour unforgivingly. They’re teasing the inner-corners of their eyes, and seducing their brow-bones with varying undertones — and they’re convincing us to forgo our monochromes, and experiment with something bolder: purple. Ahead — a demonstration.

Our Instagram Feed Is Purple — Thanks To These Celebs

Olivia, Good 4 U

Jealousy, Jealousy — because Olivia is pulling it off better than anyone. Rodrigo plays around with a sheer veil of glitter-packed purple on the lids, and imprints cat-eye wings on both sides (while clicking a photo, phew) — she marries the aesthetic with the glossiest dabs of pink on the lips, and makes a case for Hailey Bieber’s glazed-donut skin once again.

Hey, Sona

Sonakshi isn’t one to shy away from experimenting with looks — especially when she’s channeling ‘boss-babe’ in formals. The Indian actress embellishes her eyes with mauve, and punctuates the look with a set of thicker-than-ever falsies. She remains committed to her thick, conspicuous brows, poker-straight hair, and nude lips — elements that accompany all of her aesthetics.

Dua-Ing It Right

Dua forgoes glitter n gloss, and drenches her lids in swirls of powdery-looking purple eyeshadow. She packs the inner-corners of her eyes with resplendent, light-catching spangles and sequins — and unlike Rodrigo’s standard cat-eye wings, Lipa opts for the longest set of razor-thin flicks on the lids. Talk about drama.

Sara, you too?

Sara might have killed it on Koffee With Karan; but we’re still returning to this look all the time. Notice how her eyeshadow spills onto her lids, and migrates to the inner-corners of her eyes softly — mascara-laden lashes, brushed-out brows, and gloss-drenched lips play into the softness of the aesthetic.