The Ultimate Bollywood Insider
Malini Agarwal is the ultimate authority on all things Bollywood. She has changed the face of entertainment journalism in India. Malini started in 2008 with a hobby blog—MissMalini. She was well-versed in celebrity gossip and often the first one to report anything major. It took her just a few breaking stories to go big. By 2012, Malini had evolved as one of India’s first-ever influencers. In the same year, she started MissMalini Entertainment, India’s first independent digital media and personality-led company. Malini ensured to be a positive voice at a time when entertainment journalism mostly meant negative gossip. Eventually, MissMalini Entertainment became India’s largest celebrity media and influencer talent management network. Malini’s ‘blogger to brand’ journey is truly one for the books. She recollected the success story in her 2017 bestseller, titled To the Moon: How I Blogged My Way to Bollywood.
Power Move
In 2021, MissMalini Entertainment was acquired by Good Glamm Group. The next year, Malini co-founded the Good Creators Co. It is India’s largest creator ecosystem, where talent is connected to the best brands and resources. With the platform, Malini is giving new creators everything they need to become successful. They get to enjoy seamless data-based tech, masterclasses from industry leaders, mentorship, and resources to help them create quality content.
The POPxo Power Women List is an annual list that celebrates incredible Indian women from diverse domains who make power moves that have a real impact. With The POPxo Power Women List 2023, we celebrate 23 phenomenal women. To see the entire list, click here.
