Who thinks it’s odd to live life by Bollywood standards? For the record, I don’t. In fact, if you’re completely unaffected by B-town and its sparkling residents, I’d be a bit confused.
I want the glamour, the cars and of course, the clothes. I want all of it but like a group of wise men, called The Rolling Stones, once said, “you can’t always get what you want”. The price tag stands in the way of that good life.
For the clothes, however, there are some celeb-approved designer labels which are smaller but deserve to share the spotlight. Here are 11 such Instagrammable labels which are more accessible than the ‘Manish Malhotra’s and ‘Sabyasachi’s of the industry, and are just as loved by Bollywood.
1. Ritika Mirchandani
With Bollywood beauties like Bhumi Padnekar and Madhuri Dixit in her fabulous garments, this label is worth checking out. From floral bridal wear to casual fusion wear, you’ll definitely find your look with this Indian label.
2. Nikita Mhaisalkar
Doesn’t Shilpa Shetty look striking in this blazer maxi dress by Nikita Mhaisalkar. The label also dresses other celebs like Aditi Rao Hydari and Soha Ali Khan. The designer does glamorous western wear as well as festive Indian wear.
3. Priyal Prakash House Of Design
This label is a mecca for all things Indian and festive. Bright colours, quirky patterns and fabulous embellishments… no wonder Bollywood celebs like Taapsee Pannu and Gauhar Khan are nuts about it!
4. Vedika M
Shraddha Kapoor sure looks happy in this breezy Vedika M number. And why wouldn’t she be! It’s the perfect summer outfit to step into the sun in. This label is loved by many a celeb, such as Richa Chadha and Soha Ali Khan.
5. Shivani Awasty
Shivani Awasty is becoming increasingly popular with the A-listers in Bollywood and we are too! The reason is obvious – edgy and contemporary styles like this custom gown on Jacqueline. Other celebs spotted in the label’s designs are biggies like Miss World, Manushi Chillar and Gauri Khan.
6. Mahima Mahajan
Your summer dream is an everyday reality with Mahima Mahajan’s breezy Indian and western wear. The designer’s garments exude the ‘flower child’ vibe. We’re guessing that’s why she’s got Bollywood names like Kriti Sanon, Richa Chadha, Ira Dubey and Lara Dutta flaunting her designs all over Instagram!
7. Zara Umrigar
Isn’t this Zara Umrigar gown on Sonakshi Sinha truly fit for a queen? This is just a peek into the Indian label’s glamorous creations. Just ask Shilpa Shetty, Soha Ali Khan, Kriti Sanon and Yami Gautam!
8. Saaksha Kinni
If Sonam Kapoor’s wearing it, it doesn’t really need further approval, does it? This young, kitschy fusion wear designer label has been spotted on style icons like Karisma Kapoor, Aditi Rao Hydari and Kalki Koechlin.
9. Faabiiana
Move over Manish Malhotra, this new designer label based in Jaipur will steal your breath away. The intricate embroidery and delicate silhouettes are what modern day brides are looking for. The label’s creations have been spotted on Kriti Sanon, Diya Mirza, Raveena Tandon and more.
10. Label: Anushree
This is what ‘modern-day traditional’ looks like. We love the Label: Anushree co-ord piece Aditi Rao Hydari is wearing here. Their off-beat pairings and vibrant prints are the reason why celebs like Madhuri Dixit, Tamannah Bhatia and Mindy Kaling (yes, Mindy too!) love ‘em.
11. Divya Reddy
Whether you’re a blushing bride or a badass fashionista, Divya Reddy’s Instagrammable creations are perfect for you. Scroll through the designer’s feed and you’ll know why she was chosen by the likes of Taapsee Pannu, Sunny Leone, Radhika Apte, Aditi Rao Hydari and our favourite, Madhuri Dixit!
