Curating fashion for Gen Z is no piece of cake. Trends are getting wilder by the day, and it is almost impossible to keep up. As a fellow Gen-Zer, I can second that we need something new every day. We need classic, but with a twist of contemporary; we need minimal, but with an edge; we need stylish, but with exclusivity. It has been difficult to find brands that fulfill all of Gen Z’s requirements without burning a hole in the pocket. However, the wait is over! Myntra just launched a holistic Gen Z proposition that makes every zoomer’s fashion fantasy come true!
FWD on Myntra is a fashion-first, immersive proposition that focuses on trendy, edgy and elevated silhouettes for India’s Gen Z shoppers. It caters to exhibiting fresh options on a daily basis that appeal to the Gen Z crowd, which is always on the lookout for edgy fashion trends at steal deals. As an immersive tech-first experience, Myntra FWD will also roll out a series of features for its hyper-differentiated experience, including direct access to its Gen-Z offering, prominent visibility in bottom navigation, simplified trend-spotting-to-shopping, photo search, daily drops, and more. Our favorite feature is being able to find the killer outfits our leading b-town celebs are seen donning, with an array of similar options being shared from Myntra FWD. How cool is that?
With 65,000+ styles and over 500 brands from across the globe, ranging from casual wear to street wear to party wear, Myntra FWD has a vast and trendy selection that is poised to become your go-to fashion destination. As your trusted fashion source, we are sharing some key trends from the Myntra FWD collection that should make their way into your wardrobe STAT this season!
Barbiecore
This Barbie knows how to keep up with Gen Z trends! Hot pink is everywhere and on everyone, and Barbie, of course, has something to do with it. Barbiecore refers to the increase of vibrant pink on red carpets, in stores, and on your Instagram feed. This trend is only going to skyrocket with the approaching release of the new Barbie film. So stock up on hot pink before it’s too late!
Vacay Vibes
This trend is for days when you have your “vacation mode” on. We’re talking breezy silhouettes, floral prints, flowy dresses, and chic co-ord sets. With the upcoming summer vacations, this is one trend that you must invest in.
Boho Edge
The boho style which originated in the late 1960s, is best-known for emitting a unique and artistic vibe by simply using natural fabrics, neutral tones, layering, and, most importantly, comfort. If you’re looking for something classic with a contemporary twist, boho edge should be your go-to choice this season!
Safari Edit
It doesn’t matter if you’ve ever been on a safari or if you’ve even enjoyed the outdoors. The safari edit trend is for all the times you need a little bit of escapism. However, for Gen Z, this trend is less Kenyan grasslands and more concrete jungle. Think short sleeve shirts, cargo trousers, utility jumpsuits, and safari jackets!
Genderless Clothing
We’re living in times when fashion boundaries are blurring, women shop in the men’s section and vice versa. “Genderless” clothing is created without a certain colour or texture in mind; rather, it is created to fit a wide range of body types and make people look and feel good. Fashion is flexible and not intrinsically male or feminine. From oversized tees to loose cargo pants, gender fluid clothing is taking the runways by storm!
Wide-Legged Denims
It’s time to put all your skinny jeans in the extreme back of your closet. Currently, wide-legged denims like mom jeans, flared jeans, and boyfriend jeans are dominating the fashion world. This is one of Gen Z’s most favourite trends, as it looks super stylish while being extremely comfortable.
Graphic Tees
Graphic t-shirts are something that Gen Z will never get tired of. Although they peaked around 2010 and were later surpassed by statement t-shirts, they have made a comeback in 2023. After a period where they were considered outdated, graphic shirts are still an ingenious way of expressing yourself without too much effort.
So, my fellow fashionistas, what are you waiting for? Head on over to Myntra’s newest store, FWD, and fulfill all your Gen Z fashion needs with the biggest brands and labels just a click away!
Feature Image: Myntra
