Editor’s Review: Does The Milk Makeup Cooling Water Jelly Tint Live Up To The Hype?

Nidhi Kavle

Editor’s Rating

4.5

I’ve seen the Milk Makeup Jelly Blush Tint all over my ‘for you’ page for the last 2 months. Unfortunately, the product was not available to purchase until recently. As part of their teaser campaign, the products were sent to a handful of influencers a few weeks before the launch. It was a genius marketing campaign, BTW. Each influencer created organic content in their own unique way. For 3-4 weeks, my feed was bombarded with reviews, swatches and try-ons. Everyone in my beauty community was talking about it.

But Milk Makeup isn’t available in India…yet! So I contacted an Instagram reseller and asked them to get me the product. I got myself the blush in the shade Burst, a poppy pink. In case you didn’t know, plenty of resellers on Instagram source authentic international products and sell them in India (for a slightly higher rate, of course).

We pay a lot of customs duties on any international packages we receive in India; these sellers act as middlemen, doing all the dirty (read: tedious) work of coordinating with customs, paying duties and shipping. These are the Instagram handles of a few sellers I shop from regularly – @makeup_internationalbrands, @letsmakeup_international, @makeup_and_u, @internationalmakeup_original.

What Is It?

The Milk Milk Makeup Cooling Water Jelly Tint is a long-lasting lip and cheek stain that’s clean, vegan, cruelty-free, paraben-free, gluten-free (apparently, that’s a thing in makeup also now!?) and non-comedogenic and non-acnegenic. That’s a tall list of claims, yeah?

Our Thoughts

What sets it apart is the unique bouncy, jello-like texture. Conventional lip and cheek tints are either in a liquid or cream format. This one is in the form of a translucent jelly stick. If you press down on it, it bounces back like actual jelly. It also feels weirdly cooling when it comes in contact with your skin. The cooling reminds me of rubbing an ice globe on your face. It’s fascinating because we haven’t seen anything like it in the beauty world.

The ingredient list? It contains vegan collagen to help firm skin, aloe to soothe and refresh and seawater to hydrate and give it that cooling effect upon application. However, the most unique ingredient I spotted on the list was agar, a gelatinous substance that gives this product a jello-like bounce. It has a mild, almost undetectable fragrance.

How To Use

If you’re a beginner, use it with a brush, don’t swipe it directly onto your cheeks. Swirl your brush around the stick, then apply it to your cheeks; this gives you a more seamless blend. The formula dries down pretty quickly, so best to work in small sections. It is fairly pigmented, to apply it in light layers. The product absorbs into your skin, so it doesn’t have a definable finish. It does not feel tacky, matte or dewy; it just feels like skin.

What It Looks Like

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Good To Know

Unique Texture: The texture is refreshingly unique; there’s nothing else like it.

Lightweight On Skin: You can’t feel the product on your skin because it absorbs into your skin.

Unavailable In India: I had to purchase it from a reseller and paid about 30% more. It cost me Rs 3000 plus shipping.

Short Lifespan: The shelf life is only 6 months, I am sure it will expire before I can finish it!

In Conclusion

The product is unique; it looks and feels great on the skin. I would like to own more shades in this collection. It has my seal of approval, but…yes, there’s always a but :). In hindsight, if I’d known this would last me only 6 months, I wouldn’t repurchase it. As a beauty editor, my makeup collection is massive; I am sure I will not be able to finish this before it expires. If you’re certain that you will end up using this every single day, you should definitely get it!

01 Mar 2024

Feature Image Source: Instagram