We have often seen the Ambani fam hanging out with Bollywood celebs. The entirety of Bollywood is invited to their grand shindigs and Isha Ambani is even besties with Kiara Advani. But would you believe it if we were to tell you that Isha is all set to work with her BFF along with Kareena Kapoor and Suhana Khan? Well, brace yourself ‘coz looks like exactly that is going to happen super soon! The question is—how? Is it going to be an OTT venture? A grand Bollywood movie? Or maybe a song? Well, we have the answer.
As you might be aware, Isha is currently the head of Reliance Retail. A true visionary, Isha is busy expanding Reliance Retail’s fashion and beauty portfolio with a series of takeovers and launches. Tira, a beauty retail platform, is one of them. With Tira, Isha plans to bring some of the best global beauty brands to India. The stakes are high but she is all set with a grand marketing campaign that is expected to go live super soon.
As part of the campaign, Isha plans to sign Kareena, Kiara, and Suhana as brand ambassadors! While we are yet to get an official statement from Reliance Retail, the buzz is going strong. We have also heard reports about Isha’s plan to compete with the biggest fashion platforms in India. For that, she’d need some solid star power and that’s exactly why she is eyeing some of the biggest Bollywood names.
That’s not it. Rumours also suggest that Tira will soon be signing six of the biggest beauty influencers in India to turbocharger their marketing campaign. While the Tira website is already live, Isha plans to establish its retail footprint in brick-and-mortar stores in metro cities.
Well, all of this sounds hella exciting and we can’t wait to witness what Isha has in store for us!
Featured Image: Instagram
