Mascara: the trusty makeup staple that always manages to elevate a boring look. Big lashes always look great but I’ve been getting bored of the same old makeup looks. And black mascara, no matter how timeless, is not really revolutionary.
So why settle for the same old hues when we can dive into the new and improved realm of coloured mascara? This product is not a newcomer to the beauty scene. Brands like Maybelline have flirted with shades like royal blue for ages. Yet, for some reason, vibrant lashes have played second fiddle to other eye makeup trends. Enter 2024: the year coloured mascara steals the spotlight.
We’ve seen it on shows like Euphoria, and red carpets. At the S/S ’24 Paris Fashion Week, AZ Factory’s models rocked the runway with technicolor lashes, hinting that this trend might finally be getting the love it deserves. Why? Well, it’s a look that complements every eye colour and always adds that extra element of style to your whole fit.
Our Favourite Coloured Mascaras
The Recode We Stole The Show Mascara comes in a gorgeous blue that gives your eyes dramatic volume and length in a few strokes. Infused with nourishing argan oil and panthenol for hydrating, all-day wear.
The L.A. Girl Volumatic Mascara in Purple really amplifies your lashes with ease. It has a water-resistant, tubular formula for voluminous, clump-free lashes and offers easy removal without any raccoon eyes.
The Myglamm Manish Malhotra Glitter Mascara – Gilt has a golden sparkle to the formula that you probably have not seen before. Enriched with soothing ingredients, this mascara offers smooth application and a comfortable, glittery finish.
Tips & Tricks To Maximise Your Mascara
Prime for Impact: Use a white primer on your lashes before applying colored mascara. This base will enhance the mascara’s vibrancy.
Double Coat for Definition: Apply two coats of primer. The first coat prepares and fills the lashes, while the second intensifies the white base.
Comb for Clarity: Avoid clumps by carefully combing through your lashes after each application.
It’s time to break free from traditional shades and infuse some colour into our lash game. Whether subtly enhancing your natural look or boldly redefining your style statement, colored mascara is definitely the way to go in 2024!
Featured Image: Instagram