In the early 2000s, it felt like every celebrity had a fragrance. From Britney Spears to Jennifer Lopez to Paris Hilton, there was an iconic celebrity scent that you just have to have to be cool. Now, it’s the era of celeb-owned beauty brands, and they’re taking over faster than you can say “contour.”
Last year was all about Hailey Bieber’s Rhode, Kim Kardashian’s SKKN BY KIM, Scarlett Johansson’s The Outnet, and, surprise, Brad Pitt’s Le Domaine. This year, the trend continues and despite whispers of the ‘death of the celebrity beauty brand,’ our favourite stars are still churning brands out like ice cream and we’re lapping them up!
When a film maestro like Karan Johar steps into the beauty arena, you know it’s going to be larger than life. In an epic mash-up of Bollywood and beauty, the iconic ‘pout master’ Karan Johar teamed up with MyGlamm to drop a bombshell on the beauty world – the MyGlamm POUT collection.
Featuring a lineup of pigmented, plumping lipsticks, the entire line aims to give you the perfect glossy lip in intensely pigmented shades that work impressively well for all skin tones. Each shade in the collection is a statement, offering unparalleled glamour and sophistication that Karan Johar is synonymous with.
2023 began with John Legend introducing LOVEDº1, a skincare line aimed at deeper skin tones. Available across major U.S. retailers, this affordable range includes essentials like moisturisers and shave creams. It’s a much-needed addition to the market, addressing the specific needs of melanin-rich skin.
November 2023 saw Hilary Duff stepping into the beauty sphere with her line, Below 60°. It’s all about bringing the purity of nature into your home with a range of natural home fragrance products. Hilary’s focus? Creating a cozy, toxin-free environment, especially for the mindful moms out there. Below 60° is more than just a brand – it’s Hilary’s way of sharing her love for a natural, fresh home ambiance.
Vanessa Hudgens gave her beauty brand, KNOW Beauty, a solo makeover in 2023. The brand’s star product, the Glacial Bay Clay Mask, is a shout-out to all with acne-prone skin, boasting mineral-infused clay from British Columbia’s active glaciers. Though it’s currently a U.S. exclusive, it’s got the beauty world buzzing.
Sofia Vergara brought a splash of sun care into 2023 with her brand, Toty. Merging skincare with makeup, Toty’s debut includes a sun-friendly makeup compact, a mineral sunscreen, and a CC cream. It’s Gloria’s way of ensuring you’re protected from the sun while looking effortlessly glam.
Kriti Sanon’s entry into the beauty market comes with Hyphen, a brand that’s all about simplicity and effectiveness. With a price range that’s wallet-friendly and a commitment to being eco-conscious, Hyphen is redefining skincare routines with its minimalistic, glycerin-focused approach.
December 2023 saw Selena Gomez expanding her Rare Beauty line with Find Comfort, a range that ventures into scented body care. This holiday treat includes a fragrance mist, hand cream, body lotion, and an aromatherapy pen, all designed to offer a sensory escape; her focus lies in bringing a touch of luxury and comfort to our daily self-care rituals.
2023 has been a year where celebrities have infused our beauty shelves with their personal touch. From Kriti to KJo, these stars are ensuring that beauty is not just about looking good, but also about feeling good.
Featured Images: Imstagram