New Year Eve’s is just around the corner, and you’re going to want to step into 2023 with your best face forward. That’s why tapping into the potential of the ‘gram is non-negotiable. Because it almost always leaves behind a trail of no-effort DIYs, hacks, tips, and tricks related to beauty, and you’re going to want to take notes. These are some of the best micro and top beauty influencers in and outside of India to do that with. Trust us.
You’re Going To Need That Follow Button…Right About Now
Ankush Bahuguna
Ankush Bahuguna’s induction into beauty catapulted into a separate account on the ‘gram dedicated to experimenting with different looks and aesthetics. The influencer has normalised the concept of gender-neutral makeup ever since he started the account — and his videos are almost always laced with a little bit of humor. You might find your favourite ‘grammer on his feed too!
Akanksha Jha
If you’re looking for to-the-point, quick reviews of products you’ve always wanted to add to your wishlist, do scroll through Jha’s account for a little more perspective. Her reviews are honest and informative, and you’ll know whether to buy them or not.
Mehak Sawhney
If you want the best of both worlds, Mehak does a little bit of skincare and makeup. Her content is extremely seasonal — from winters to summer to holidays, she has your routines covered.
Priya Maurya
Priya Maurya’s account has that girl characteristics. Because it’s just so aesthetic and organised. If you’re just starting off with skincare, you might want to follow her, like, RN. And because she does a lot of winter-related content, you’re going to find the transition to a cold-weather routine much easier. Her account is full of affirmations too if that’s something you like.
Shubhangi Anand
Shubhangi Anand’s feed abounds with beauty-related hacks — each prepped and poised to make our lives a little easier by simplifying popular, hot-off-the-oven trends and techniques. While most of Anand’s reels are centered around makeup, she does dabble in skincare too. You want it? She’s got it.
Jyoti
Jyoti is an up-and-coming influencer whose feed is drowning in tips and hacks galore — from learning how to reduce under-eye bags and darkness to treating and styling curly hair, this one’s an all-encompassing beauty guide for those who want to dip their toes in skincare.
Debasree Banerjee
Debasree Banerjee is our in-house MUA. The influencer is always creating looks and aesthetics, and you can count on her to supply you with inspiration for Christmas and New Year’s. The best part is that many of her looks are beginner-friendly too. The verdict? Her account is very, very stalk-worthy. GFI.
Shilpi
Shilpi is who you want to look up to when brands launch new products. Because she reviews them all. Before adding anything to your cart, do check in with her once.
Amelia
For my ASMR enthusiasts, Amelia’s account is therapeutic, and that’s the bottom line. Her 40-second snippets feature cocktails of skin-loving formulas, masks, and creams delivering bouts of hydration to her face. It’s almost like your skin is living vicariously through hers. She complements her videos with accentuated ASMR-like sounds to play into the aesthetic of her content; and reviews products, puts techniques like slugging to the test, indulges in skincare routines for acne-prone skin, and dabbles in makeup-related content featuring eye-glitter, gel-liners and lip-tints (very cute ones) every now and then.
Aakansha Dahiya
If you like your beauty with a heavy-handed serving of fashion, Aakansha Dahiya is the way to go.
Mireya Rios
While Mireya’s account isn’t exclusive to beauty, her content is extremely unique — from putting viral K-beauty hacks and trends to the test to tossing her blenders and brushes into a very tiny washing machine, her account is addictive. You’ve got to follow her STAT.
Shruti Bhatt
Everyone thank Shruti Bhatt. Because she blessed us with the hack of the year, and you’re looking at it. Yeah. The influencer reinterpreted the way in which we use our lip-liners. If you’re a clean-girl, soft-glamm subscriber, you’re going to want to check in with Bhatt every now and then.
Divya K
Divya K’s content is as desi as it gets. The creator does a lot of wedding, celebrity, and festive-related content. Has your favourite celebrity donned something traditional? Divya has probably recreated the look already. Are Navratri or Karwa Chauth around the corner? She’ll have something for you before any and for every occasion.
Anupa Sahu
Recreate the newest, off-the-pan trends with this influencer. This one’s an iteration of the ombre-lip trend that’s been doing the rounds on the internet. Anupa’s ‘gram is a mine-field of creativity — from reinterpreting Halloween as an Indian festival to recreating celeb-approved looks, this one has it all.
Ria Amin
If your feed is severely lacking in hair-related hacks and tips, Ria Amin can fix that for you. Though she plays around with makeup and skincare, she actively creates content for the mane. Does that interest you?
Faby
You need a professional MUA on your feed to get you experimenting. While Faby’s looks are a little aspirational, there’s nothing wrong with trial and error, is there? Her Instagram can serve as an entry point to elevate your skills.
Sudiksha
How does Vaseline even pair with earrings? You can count on Sudiksha to dream up some bizzare yet life-saving hacks for yourself. She also tests the pH of many products to determine whether they’re safe for use or not. Genius.
Aiish
If you find yourself entrusting your lids to heavy-handed flicks of colour and glitter, Aiish’s account is all about turning the eyes into a canvas for experimentation.
Which one of these beauty bloggers are you following? Spill!
Featured Image: Instagram
