Pre-pandemic we were all about the glamorous shebang- heavy eyeshadow, a contoured face and a bold lip. However, now we are all about the no-makeup makeup look, investing our time, effort and money into skincare rather than makeup. This new preference for a bare low-key look is met with a changing preference toward cream-based products, over the previously influential powder products.
Almost every cosmetic brand has or is launching a cream-based line of products, which are quickly becoming fan favourites. We have rounded up the five main reasons cream products have taken centre stage in the beauty industry and why you should help yourself to some of the best products available in India right now.
Why Cream-Based Products Are Having Their Moment In The Sun
They Melt Into Your Skin
It is so so so easy to blend and perfect for you if you are lazy like me, need a quick 5-minute makeup routine or are new to the glam world. It is a stress-free way to apply makeup, if you mess up, just blend more and viola, the error becomes undetectable.
No Tools Needed
If you are so inclined, cream-based products work brilliantly with your fingertips so you don’t even need to invest in any fancy brushes or sponges if you don’t want to. In fact, they actually work better with fingertips than with brushes.
A Little Goes A Long Way
Usually, these products are super pigmented so you don’t need to apply too much to achieve your desired look. A single swipe of the blush, contour, highlighter or concealer is enough.
Glow As You Go
It casts a glowy and dewy look, making it seem like you spent just the right amount of time at the beach. The perfect products to give you that glossy, colourful and natural-looking skin. Just a little concealer, blush, bronzer and highlight is all you need to look effortlessly sun-kissed.
Hydration Station
Instead of leaving your skin tired and dry, these products nourish your skin, leaving your face feeling fresh, moisturised and hydrated. Cream-based products are the go-to for that subtle soft-glamm.
Some Cream-Based Makeup To Check Out
Blush
Highlighter
Bronzer
Have fun with these cream-based, easy to use products that leave your face feeling fantastic and fresh.
Featured Image: Instagram