Constantly purchasing absolute classics is second nature to all of us, whether it’s that one divine shade of lipstick or your favourite bottle of conditioner. They are the heirs of international powerhouses and have long been our top picks. While sticking to our reliable brands is connected with comfort, exploring other lesser-known but no less deserving products may be equally rewarding.
These unpopular makeup lines don’t necessarily offer the best value just because they aren’t only available online or aren’t given prime space at a beauty shop. So, we’ve made it our mission to unearth such improbable treasure troves and shower them with little additional affection. When we recommend that you should keep an eye out for these during your next beauty purchase, we are not joking. Check them out right now.
Here Are 5 Underrated Beauty Brands That Will Grab Your Attention Now
Sivanna
Sivanna is another company with a reputation for impersonating luxury goods; their products are also user-friendly and reasonably priced. A makeup enthusiast will undoubtedly inform you that this brand contains equivalent products to your favourite Bobbi Brown goods. The Bobbi Brown Shimmer Brick Highlighter is priced at Rs 3,500, but the Sivanna Shimmer Highlighter costs only Rs 288.
Wella Professionals
Wella Professionals is a brand that has supported hairdressers for more than 130 years, yet it still hasn’t received the recognition it deserves. Your mane is their top priority, whether it’s through their Fusion Intense Repair line, which offers 95% more resilience against breaking, or a variety of hair styling formulations, including sprays, gels, mousses, clay, and pomades, which offer up to Level 4 hold. Oh, and their NUTRICURLS line ought to be a staple for all you curl bosses out there.
PAC
PAC, an acronym for Professional Artist Cosmetics, is revolutionary. It’s funny how makeup enthusiasts from all over the world are still discovering this beauty utopia with over 700 products, even though it was founded in Germany in 2002. You’ll rarely find an outright budget brand that is so dedicated to professional makeup, from a whole variety of cleverly made beauty brushes to the most extensive choice of artificial eyelashes.
L.A. Girl
The concealer that everyone uses the most is from a line that isn’t promoted enough. With its unmatched formulas and hues, L.A. Girl is a business that takes pride in empowering all types of makeup lovers. While we pat ourselves on the back for such a mind-blowing discovery, check out this brand for pigmented, all-in-one eyeshadow palettes and crease-resistant, buildable foundation formulations.
It’s Skin
Thankfully, a budget Korean skincare brand is available in India. When compared to the competition, It’s Skin offers some fairly innovative K-beauty goods at a fraction of the cost. The brand’s proprietary Power 10 Series deserves special notice because it has the best formulae and is designed to address a variety of skin issues. Excellent, we must say.
Bag ‘em gems right now to save up your moolah for another investment.
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