“Good looks, good looks and good looks!” As much as we love Poo, we can’t allow her words to influence our purchasing decisions. Consumers of today value what’s in a product rather than how good it looks on the outside. More than focusing on pretty packaging, beauty brands need to be transparent and honest with us about the ingredients they put into their products. No more are we willing to settle for beauty products that have chemicals, artificial colouring, fragrances and preservatives in them. It’s time to choose cleaner and safer beauty ingredients for our skin. Say hello to MyGlamm Clean Beauty!
What Is MyGlamm Clean Beauty?
MyGlamm just dropped a limited edition Clean Beauty line to celebrate the strengthening of their commitment to clean beauty. Therefore, all the makeup products from the MyGlamm Clean Beauty line are vegan, cruelty-free and PETA-approved. In fact, they’re so pure even Grazia hearts them! However, the feature that takes the cake is the fact that this limited-edition line is free from nasty ingredients. Yes, divas, the MyGlamm Clean Beauty line is carefully crafted from natural ingredients and designed with a toxic-free formulation.
10 Ingredients You Won’t Find In The MyGlamm Clean Beauty Makeup Collection
After all, ain’t nobody got time for ‘em nasties!
Parabens
What Is It: a group of scary chemicals used as preservatives in cosmetic products. They increase the shelf life of the product by reducing bacteria and mould from forming and spreading in the product.
Sodium Lauryl Sulfate (SLS)
What Is It: SLS not only strips the skin from its natural oils but also causes inflammatory skin reactions such as eczema and dermatitis.
Polyethylene Glycols
What Is It: PEGs are petroleum-jelly compounds that are used in makeup and skincare products to create a creamy base. Think of them as moisture-carriers and thickening agents. They act as absorption enhancers that allow good as well as toxic ingredients to penetrate into the deeper layers of the skin. If applied to dry or sensitive skin, it could cause irritation and itchiness.
Mineral Oils
What Is It: Mineral oil’s job is to prevent moisture from leaving the body through the skin. For some people, mineral oil can clog the pores and cause acne.
Formaldehyde
What Is It: Formaldehyde is a strong-scented gas that is released from preservatives like DMDM hydantoin, bronopol, glyoxal imidazolidinyl urea, sodium hydroxymethylglycinate. If the ingredient gets absorbed by your skin, one could experience itchiness, inflammation or allergy. In some rare cases, skin cancer too.
Ethanolamine
What Is It: MEA, is usually found in eyeliners, foundations, makeup bases, mascara, sunscreens and other cosmetics. If absorbed into the skin, it could cause skin and eye irritation. If inhaled, one could experience wheezing, shortness of breath and coughing.
Synthetic Fragrances
What Is It: They are aromatic extracts from synthetic and natural ingredients. They smell fantastic but do trigger allergic reactions, hormonal fluctuations and cause skin irritation.
BHT and BHA
What Is It: Both these toxic ingredients are capable of causing allergic reactions in the skin. They also have a scary ingredient called carcinogen that causes cancer.
Phthalates
What Is It: Research states that phthalates could cause hyperactivity disorder, neurodevelopmental problems, endocrine disruption, cancer and reproductive toxicity.
Chemical Sunscreens
What Is It: Chemical sunscreens usually have oxybenzone and avobenzone as ingredients. If absorbed by the skin, they can cause hormone disruption, skin allergies and weak estrogen.
With MyGlamm Clean Beauty by your side, your skin, for the first time, will have the freedom to breathe and look fantastic at the same time! Are we ready to add these goodies to the cart? Let’s go shopping!