New year, new Instagram beauty trend to talk about! In 2023, we’re waving goodbye to last year’s ‘Clean Girl’ trend and welcoming the brand new viral hit on Instagram – the ‘Vanilla Girl’ aesthetic. Having stolen the crown from the Clean Girl beauty trend, the Vanilla Girl aesthetic is set to swipe the top spot and headline 2023.
The trend is receiving lots of love on social media right now, and it’s a hit among celebs too. Kendall Jenner recently said, “Yes Girl” to the trend, and even glazed doughnut queen – Hailey Bieber – seems to have fallen under its spell. The difference between the clean girl and vanilla girl aesthetic is that the latter is cutesier and cosier in approach. So it’s safe to say that the trend is going to eclipse all others in popularity in 2023. If you want to try the trend before everyone else, here’s everything you need to know.
The DL On ‘Vanilla Girl’ Aesthetic
Following ‘clean girl’, the vanilla girl has taken over social media channels and we’re 100% obsessed. From how we do our makeup to our closets – the vanilla girl aesthetic is reigning supreme rn.
So what does the “vanilla girl” aesthetic entail? The aesthetic screams luxe, cosy minimalism. Beauty-wise, the makeup is kept fresh, pretty, and natural. The trend focuses on sheeny skin and minimal makeup with sheer swipes of colour across the lids. And as far as hairstyles are concerned, hair is kept relaxed and simple. Strands are either left loose with flowy curtain bands, scooped up in a claw clip, styled into soft waves and curls, or tied into laidback ponytails. On the fashion front, it’s all about vanilla ice cream-inspired ‘fits of cosy knits in off-white hues. Think white fuzzy pyjamas, cashmere cardigans, light trousers, oversized cream coats, and crisp button-ups.
Here Are All The Way To Try The ‘Vanilla Girl’ Beauty Aesthetic
Curtain Bangs
Thanks to the vanilla girl aesthetic, curtain bangs will continue to hog the beauty spotlight. Just search for #vanillagirl and you’ll see tons of curtain bangs with a flowy vibe flooding your feed.
Claw-Clip Updos
We all have It-girls like Kendal Jenner and Hailey Bieber to thank for the revival of claw clips. If you haven’t added a claw clip to your hairstyling stash yet, this is your sign to do it RTFN.
Barely-There Makeup
‘Vanilla girl’ makeup is all about a minimal makeup look with glossy skin and lips. All you need is a concealer, blush, bronzer, highlighter, mascara, brow gel, lip liner, and lip gloss to try the trend. It involves warming up your complexion with a rosy blush and teaming it up with toffee or taupe shades on your lips. Alternatively, a simple clear gloss will also do the trick.
Lip Liner And Lip Gloss Combo
Keep it juicy by lining your lips with a lip liner and topping it off with a clear lip gloss.
Mermaid Waves
Mermaid waves aren’t new to the beauty scene but they are gaining steam with the rise of the ‘vanilla girl’ beauty aesthetic. If you aren’t blessed with Rapunzel-Esque tresses, using a hair extension will get the job done.
Loosely Tied Bun
Take a back-seat snatched bun because the loose bun is here to hog the beauty spotlight this season. The bun is low-effort but big on style and an easy way to hop on the ‘vanilla girl’ trend.
Easy does it.
Featured Image: Instagram