The First-Ever TVC For Manish Malhotra Beauty Exclusively By MyGlamm Is Here & We’re Beyond Excited

Keeping the streak of sharing exciting announcements alive, we are back with another update that’s going to blow your mind. The premium beauty brand, Manish Malhotra Beauty exclusively by MyGlamm, just launched its first-ever national TVC and we can’t keep calm! The commercial revolves around the message “Backstage to Backstreets” and features ace couturier and leading fashion designer Manish Malhotra.

The campaign reminds us that every girl next door is a beauty superstar, who can bring haute couture glamour from backstage to backstreets. It doesn’t matter whether she’s a supermodel or not, she can dazzle the runway of her life with glamm. She can also turn every ordinary moment of her life into an iconic occasion and walk down the makeup aisle with style and ease. Manish has always been an advocate of the belief that elegance and glamour is a way of life and a frame of mind. This commercial captures the very same essence of the brand and shows us how fashion and beauty live at the core of every activity.

Watch The Commercial Here!

We love how the TVC depicts the connection between the alluring world of fashion and everyday life. Wearing Manish Malhotra’s designs is the ultimate dream of every individual and MMB exclusively by MyGlamm lets everyone turn their dream into a reality. The video ends with the designer saying, “Backstage to Backstreets,” highlighting the fact that his makeup and skincare products play a significant role in his consumers’ life.

Manish Malhotra Beauty exclusively by MyGlamm gives its consumers a premium makeup and skincare experience. It has raised questions on irrational beauty standards set by our society and amplified the movement of positivity and self-confidence among its users. The brand, which launched in 2018, is not just aspirational, but easily accessible and affordable for everyone. Much like Manish himself, MMB exclusively by MyGlamm believes in celebrating individuals and embracing authenticity to the fullest.

Ace Designer Manish Malhotra On MMB By MyGlamm’s First TVC

While talking about the TVC and brand’s message, Manish said, “After 3 years of continuous success, it brings me immense joy to drive into the scale of things for the Manish Malhotra Haute Couture Makeup’s first TVC. With bigger things waiting ahead, our makeup boasts of its premium quality that we have carefully created for contemporary society.” He also explained that he was unwilling to have any popular face as brand endorsers because he wanted his consumers to be the stars of his products. He added, “We are the only beauty brand that has no brand endorser as we were very sure that the stars of the brand are the consumers themselves with each of them owning their spotlight.  It gives me great pleasure in being able to bring a beauty line that not only promises quality but an array of products that keep growing and waiting to offer you so much more.“

How MMB Exclusively By MyGlamm Is Paying Tribute To Manish Malhotra’s Beauty Revolution

Sukhleen Aneja, the CEO of the beauty and FMCG division of Good Glamm Group said, “We are extremely excited to launch the first-ever national TVC of Manish Malhotra Beauty exclusively by MyGlamm. I think it is a fitting ode to the revolution that Manish, with his expertise and vision, has helped usher in a beauty democracy, which is being shaped, owned, and expressed in ever-changing ways by consumers themselves, with their choices to embrace the new.” While talking about the thoughtful message of the campaign, Sukhleen added that MMB exclusively by MyGlamm is a beauty line that’s meant for each and every woman. “The film messaging ‘Backstage to backstreets’ is a representation of Manish Malhotra Beauty as not just a brand but a lifestyle that is aspirational, accessible and affordable showcased through the premium range of products,” she said.

Grab your Manish Malhotra Beauty exclusively by MyGlamm products today and turn your regular life into a fashion runway!

Featured Image: YouTube