Underprivileged Kids Recreate Iconic Sabyasachi Campaign, Get A Nod Of Approval From The Brand

Sabyasachi’s brand language is unmistakably unique. A single glance at their campaigns reveals a strong brand identity, and each design perfectly showcases the essence of Indian heritage and craftsmanship. Everything about the brand is truly remarkable and inspirational for many who dream about owning a Sabyasachi at least once in their lifetime.

For many of us, wearing a Sabyasachi creation or being part of one of their iconic campaigns is a dream. But since not all dreams can come true, what’s the next best thing? Take inspiration from the originals and create your version! That’s exactly what a group of kids from an NGO did—they launched their campaign, inspired by Sabyasachi, capturing the spirit and creativity of the brand in their own way, and we are truly blown away by the results. 

But their hard work and creativity finally found the deserving recognition when the couturier shared their work on the official Instagram page. How heartwarming is this?

In a comment on the reposted video, the NGO shared that these talented kids, aged 12 to 17, come from extremely poor families. After being inspired by the latest Sabyasachi campaign, the kids decided to create their own version—and they absolutely nailed it! They designed their outfits using fabric pieces donated by local residents and from the videography to the designs, every detail was on point. But what stood out was the confidence with which these young creative geniuses modeled their creations, truly remarkable. Their creativity, talent, and resilience deserve all the appreciation in the world.

This is truly inspiring and praise-worthy. And a brand of Sabysachi’s stature giving them a well-deserved spot on their feed speaks a lot about their ethics.  

Featured Image: Instagram