Beauty

Recreate Hailey’s Latest Look With The ‘Reverse Makeup Routine’ Technique

Urvi Shah  |  Jan 16, 2023
Recreate Hailey’s Latest Look With The ‘Reverse Makeup Routine’ Technique

Hailey Bieber might have graduated the lips into a blood-red, full-bodied pout like Kylie Jenner; but the enchantress’ recently-honed disposition towards bold and stand-out colours is almost always subdued and grounded by the minimalism of the glazed-donut aesthetic — and you best believe that’s what she did at the opening of OBB Studios in Hollywood alongside beau Justin Bieber the other day. Here’s the look along with details on how to recreate it. Remember — trust the process. Because we’re going to capsize your entire routine RN. Ahead — Hailey’s latest look.

Enclosed: The Only Way To Recreate The Glazed-Donut Effect

Step One: Prep N Prime

Double-cleanse your face to eliminate deep-seated impurities from within, and slather a scoop of moisturiser onto your skin to plump and hydrate from the inside out.

Step Two: Sculpt

Begin by contouring the face. Apply some product along the jawline and cheekbones before dabbing it in with a brush. You can contour the sides of the nose too. Do ensure that you’re not going overboard with the product or you’ll defeat the purpose of going in with contour before concealer and foundation.

Step Three: Conceal

Conceal the area around the lips and nose as well as the under-eye. Place some product on the forehead — right above the area between the brows. Use a lightweight, liquid-based concealer to do so. Start off with a little product that you can build on later. There’s no need to bake the area because you’re going to lock the concealer in under the foundation in the next step.

Step Four: Enhance

Go in with your foundation now. Again — use a hydrating, skincare-infused foundation that only enhances the appearance of your skin. The end result is a soft-focus, second-skin-like glow that you’ve accomplished without highlighter. The sharpness of the contour has been placated by the concealer-foundation filter too — endowing the skin with a natural-looking sculpt and glow.

Step Five: Pucker Up

Line your lips with a blood-red lip-liner before smudging the product inward with your fingers. Fill your lips with a glossy lip bullet of the same shade, and to truly glaze them, layer on a lip-treatment serum or oil. The last step is key to achieving Hailey’s dewy-dumpling aesthetic.

Step Six: Blush Flush

Instead of finding a blush that matches the shade of your lipstick, just dab your fingers on your lips to collect some product off the surface and apply it onto the cheekbones — angling it upward toward the temples for a lifted, sculpted effect.

Step Seven: Highlight

But because Hailey is all about that glow, you might want to finish off by highlighting some areas of the face for effect. Use your liquid-based luminiser to glaze your cheekbones, jawline, temples, and chin. You can apply some on the bridge of the nose to soften the effect of the contour.

End by brushing your brows outward with a spoolie, and you’re done. Hailey’s looks are less about the product and more about the technique. While back-pedaling our routines sounds bizarre, it pays off in the end — especially if you’re all about that soft-glam, vanilla-girl aesthetic. How do we like this hack, girlies?

Featured Image: Instagram

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