9 New-Age Brands To Ensure That You Look Zara Hatke On Your Shaadi

When it comes to bridal couture, more often than not, we keep circling back to a few mainstays and popular designers. This explains why you detect a sense of uniformity in what most of the brides wear in India. Of course, there are also brides who are on the lookout for something refreshing and out of the ordinary. Today, we are here to aid these new-age brides who seek anything but basic bridal wear. Thankfully, we have a slew of innovative designers to assist us in the task. These creators are constantly revolutionising the bridal wear space in India by ushering in new trends, styles, and a renewed wedding wear spirit. They are providing us with a welcome break from the red, gold picks by introducing new twists on the traditional staples. They offer you a lot to experiment with your silhouette and palette. As you can tell, we are here for it and we know that you are too. In case, you are a bride-to-be looking for off-beat bridal picks, this edit has been custom-made for you. Scroll down to read more:

Soshai By Sofi

Soshai brings you fresh couture that makes you stand out while ensuring that you look like a million bucks. Sheer panels, intricate handwork, and soft, pastel hues are central to this brand’s aesthetics which are a confluence of traditional craftsmanship with modern cuts and silhouettes. This is the perfect new-age brand for brides who seek luxe couture that does not drown in a sea of look-alike bridal reds. Featured above is the brand’s Ivory horse lehenga set from their Reveuse collection. The opulent ensemble has been embellished with foil, glass beads, thread work, stone, sequence and pearls and has our attention for the breathtaking details.

Keerthi Kadire

Keerthi’s designs are ethereal, delicate, and feminine. The designer has full confidence in her craft and relies on her use of fabric and techniques to do the talking. This is the brand for you if you aren’t willing to wear a 20 kg lehenga that constantly weighs you down. You will find ample options in soft pastels and every single offering is as dreamy as it gets.

Mercurial Couture By Cherie D 

This brand has our attention for charming and exquisite fits that would be perfect for pre-wedding festivities. There is a whimsical quality to the designs that are light, fancy, and oh-so magical. You’d find ultra-light tulle skirts, embroidered corsets, and tons of flounce. This is the brand for you if you seek the contemporary iteration of a fairytale gown.

Saritoria 

This brand is new-age both in terms of the offerings as well as the concept and perfect for brides who want to take the sustainable route for their wedding. The brainchild of fashion maven Pernia Qureshi, Saritoria offers you pre-loved designer picks at significantly reduced prices. From Gaurav Gupta to Sabyasachi, you will find it all.

Sunaina Khera 

For brides who seek a fresh fit while sticking to the traditional colour palette, Sunaina Khera would be a great choice. Her colour-on-colour embroidery, use of fabric, monotone designs are a sight to behold. The craftsmanship is impeccable and every single creation is as regal as it gets.

Yoshita Couture 

Yoshita Couture has plenty of picks for brides who seek a unique colour range for their wedding trousseau. You’d find a lot of picks in shades of blue, soft indigoes, and purples. That said, their 3-D floral embroidery is equally standout and exquisite.

Raji Ramniq

Raji Ramniq offers you elegant designs, striking accents, and outfits that appeal to you for their unpretentious simplicity. There is a timeless charm to the garments and they will fit perfectly in your pre-wedding repository.

Nafisa Rachel Williams

Nafisa Rachel Williams is new-age simply because of her approach to the traditional style. Her love for Indian handicrafts and techniques shows in her designs that she bottles with a contemporary touch and style.

Akaaro For Sarees

Take this from us–an Akaaro metallic zari saree paired with a heavily embroidered blouse is the ultimate new-age bridal look. Their trademark sarees come in a variety of hues, each one as striking as their other. This has got to be your pick if heavy bridal outfits are just not your style.

So brides-to-be, all set to score your unique bridal pick?

Featured Image: Soshai By Sofi, Keerthi Kadire, Mercurial Couture, Raji Ramniq, and Nafisa Rachel Williams