Shweta Bachchan Nanda Pulled A Classic Desi Mom Move When She Chose Navya As Her Muse!

If you have ever been the guinea pig for all of your mothers’ fantastical ideas, this story will make you squeal with delight. The memories of my mother sewing frilly frocks out of leftover fabric are still fresh in my memory, with all its ill-fitted glory! But desi girls have always been THE shape form for their mothers… that fact rings true in every household.

Having said that, it does seem like celeb moms are no different. Launching a new fashion in collaboration with well-known designer Monisha Jaising, Shweta Bachchan Nanda has done what any mom would do… styled the clothes around her daughter.

With an aesthetic which looks like a cross between evening glam and OTT street style, the collaboration is a first for these women and Navya Naveli Nanda serving as the inspiration… a genius marketing move. Most celebrities who are launching their labels these days model a few styles on their own, but adding Navya to the mix instantly adds a youthful and wholesome feel to the label.

The label’s merchandise will be available for purchase from the first of September. 

You can look forward to a whole array of easy to wear yet glam numbers from the mind that thought up the modern Kurti (fun fact: Monisha Jaising is credited with pioneering the ‘kurti’ style)!

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