There’s no denying that a good face of makeup can entirely transform your look. And a good makeup artist is all you need, to crack that. Makeup artists have to be on top of their game at all times and it goes without saying that they have the best understanding of products and how they work.
While celebrity beauty brands are big at the moment, a lot of them are entirely unnecessary for a number of reasons. But when a makeup artist launches their own beauty line, you know it’s going to be good. They play around with makeup for a living and can probably tell you if a product is good or not based on only one swipe! So it only makes sense that they lend their expertise to actual products and kickstart their own brands. Look at the most popular ones, some of which I didn’t even know about!
10 Makeup Artist-Owned Beauty Brands Worth Every Penny
SimplyNam – Namrata Soni
Soni is almost a household name today. The go-to MUA for pretty much everybody in Bollywood, she founded SimplyNam back in 2020. Her blushes are super blendable, lipsticks have an amazing texture without really drying out the lips and kajal pencils can be used in multiple ways. Every product deserves a place on your shelf.
Pat McGrath Labs – Pat McGrath
Pat is by far the most in-demand makeup artist in the world. With over 25 years of experience, she finally launched her own brand in 2015, which became a $1 billion company by 2019!
Bobbi Brown Cosmetics – Bobbi Brown
Probably one of the most renowned beauty brands today, Bobbi Brown founded her namesake brand in 1990. According to several reports, the former makeup artist created 10 lipstick shades to get the ‘natural look’ because she was sick of red lipsticks! The brand has since then expanded multi-fold and even offers skincare today.
NARS – François Nars
NARS is on practically every beauty girl’s wishlist today and for good reason. The quality of products is excellent, the packaging is supreme and the brand is French-girl coded. Founded back in 1994 by François Nars who was both, a makeup artist and photographer, the brand has made waves across the beauty industry. Today, the concealers, blushes and lip tints from NARS are the most sought-after.
Makeup By Mario – Mario Dedivanovic
Founded by Kim K’s go-to MUA for over 10 years, the brand which was launched in 2020 is known for its inclusive formulas that are tailored for all skin tones. Today, the brand may be up for sale, but Mario has done full justice to the formulas by making sure the products can be used by everybody from beginners to professionals.
Anastasia Beverly Hills – Anastasia Soare
Soare is still known as the “eyebrow queen” of the makeup industry. She started by renting out a room in a salon, and her client list grew from there. She finally launched ABH in 2020, and today, the rest is history. Everybody from Gigi Hadid to Kendall Jenner swears by her products and still follows the “Golden Ratio” formula to shape their brows.
Patrick Ta Beauty – Patrick Ta
Known for creating some of the most impressive looks on Gigi Hadid, Rihanna, and Jennifer Lopez, Patrick Ta finally launched his own brand in 2019. His products are the one-stop solution to getting that red-carpet-worthy glow, and his elaborate clientele is proof of it.
PIXI Beauty – Petra Strand
With over two decades of experience as a makeup artist, Petra Strand founded PIXI Beauty in 1999. The brand was founded to mimic “a good night’s sleep”. Petra was also known for her multi-functional products meant to be used on-the-go. Today, not much has changed, considering most of her products still focus on multitasking and are travel-friendly.
Tinge – Sabrina Suhail
Launched in 2018 with just lipsticks, Tinge focused more on being completely transparent about what goes into a product and on the face. Suhail also launched her brand at a time when it wasn’t as easy as it is today to find the perfect shade of foundation or lipstick. So her solution was customised makeup – something she still prides on!
Code Beauty – Bianca Louzado
Louzado’s name is synonymous with some of the most popular MUAs in India. She’s worked with some of the biggest Bollywood celebrities and finally launched her brand in 2020. It focuses on the biggest concern of that year—keeping everything bacteria-free. Code Beauty bridged that gap of hygiene and makeup, with antibacterial and disinfectant products meant for makeup brushes, sponges, and anything else that touches the face.
Featured Images: Instagram