There’s no doubt that celebrity beauty brands are here to stay. Everybody wants the Rare Beauty soft pinch blush. And the Fenty Beauty Insimatte compact. And the Ashwagandha Bounce Moisturiser from 82 East. And the plumping lipsticks from Karan Johar’s Pout. And the Hydra Creme lipsticks from Kay Beauty.
More and more celebrities are today shifting their focus. Rather than being the faces of brands, they’re launching their own. But in the last couple of years, the number has doubled. Tripled, even with no signs of slowing. And in the midst of all the A-lister brands, there are so many that still go unnoticed.
Here’s an exhaustive list of celebrity beauty brands I had no idea existed until I dug deep.
Makeup
Starstruck – Sunny Leone
Founded back in 2018, Sunny Leone entered the beauty business much before most other stars did. Her brand has expanded and today offers a range of around 250 products, that are vegan and so affordable!
R.E.M Beauty – Ariana Grande
One of the most “affordable” celebrity makeup lines, the singer’s products are priced between 15-24 USD only. The line has everything from lipsticks to false lashes and the reviews are great!
Flower Beauty – Drew Barrymore
If your teenage days were spent watching 50 First Dates and Never Been Kissed, while gushing over how stunning Drew Barrymore looked, join the club. The actress’ makeup line was founded back in 2013 and every product is priced under 20$!
GXVE Beauty – Gwen Stefani
The brand exudes Stefani in every way possible. The packaging is pop-punk with a hint of goth, a lot of shimmer and shine, and great reviews!
About Face – Halsey
You can tell that Halsey’s makeup line resonates with her vibe. The range of 40 products is filled with striking colours of neon, aqua, and pink. From glitters to paints, every single product is as vibrant as Halsey.
Haus Labs – Lady Gaga
If you’re into multi-functional products, Haus Labs is your go-to. A lip gloss that also doubles as a highlighter? Yes please! Want to do elaborate eye makeup but don’t know how? Gaga’s got you.
Florence by Mills – Millie Bobby Brown
The Stranger Things actress launched her line that’s targetted at GenZ, and you can tell by the colours and packaging. Brown also mentioned that the line was crafted to “Be good for GenZ’s skin”, and her target audience really seems to love it! The under eye gel pads are one of the bestsellers and actually have the ability to reduce puffiness, according to reviews.
Victoria Beckham Beauty – Victoria Beckham
The brand deals with both makeup and skincare and the reviews make me want to own these products myself. The skincare products are made in collaboration with Augustinus Bader and reviewers have said that their skin has never felt softer!
Skincare
9Skin – Nayanthara
South Indian actress Nayanthara launched her skincare brand back in 2023. The clean beauty brand boasts of being formulated with modern science nanotech and is available across several countries in Asia today!
Keys Soulcare – Alicia Keys
The Grammy winner’s skincare line focuses on mixing traditional ingredients like honey, with modern ones, like hyaluronic acid. The idea behind this line is to focus on self care a holistic ritual.
Meaningful Beauty – Cindy Crawford
Cindy created this line along with her go-to dermatologist with the hero ingredient that comes from the antioxidants found in melons! The line was launched in 2004 and is still going strong.
Kind Science – Ellen DeGeneres
Ellen’s brand was founded as an “age-positive” skincare brand that’s plant-powered and science-backed. From targeted treatments for crow’s feet and the neck, this range claims to have it all and target every concern most women are conscious of when age catches up.
JLO Beauty – Jennifer Lopez
The key ingredient of the star’s line is Olive Oil – a family secret, JLo said. While the products are on the more expensive side, reviews say that they absorb well and have no fragrance, making them great for sensitive skin.
The Honest Company – Jessica Alba
One of the largest celebrity beauty brands that even made it to IPO, every single one of Alba’s products is priced under 30$. The products are all lab-tested and the fact that the brand made it to IPO speaks for itself!
MDNA Skin – Madonna
Meant for every Material Girl, these products are high-tech (and have a high price). They’re also developed by Japanese beauty-tech company MTG so you know your skin’s in reallyyyy good hands.
Kora Organics – Miranda Kerr
Crafted to suit her own skin, Kerr’s brand produces certified organic products meant for all skin types. The brightening products are one of the most-loved and reviews on Reddit say they actually deliver what they promise!
Rose Inc. – Rosie Huntington-Whiteley
If you’re looking for a brand that’s as aesthetic as Rosie’s Instagram feed, your search ends here. Much like the actress’ lifestyle, she believes her products are also perfect for the low-maintenance skincare routine.
the Outset – Scarlett Johansson
Another celebrity clean-beauty brand, but this time targeted at those with sensitive skin. The brand’s ideology is simple – they want to be considered the clean white tee of skincare. One of my favourite things about this brand? They promote refilling your existing products over purchasing new ones.
Know Beauty – Vanessa Hudgens
If you’re into skincare products personalised for you, Hudgens’ brand is your bet. The brand’s personality skin DNA kit is based on your individual results like climate, stress, diet, your skin’s sensitivity, pigmentation, and much more.
Bodycare
Homecourt – Courtney Cox
Living up to her Friends persona, Cox’s brand is all about self care and cleanliness. Body butters to home fragrances – if there’s anything you need to feel good about yourself or your surroundings, Homecourt is where it’s at!
Haircare
LolaVie – Jennifer Aniston
During Friends, her haircut, “The Rachel” was one of the most popular hairstyles across the world! Taking from that, Jen launched her own haircare line. If you want hair like Rachel Green, do what Rachel Green does, right?
Blake Brown – Blake Lively
The selling point about Serena Van Der Woodsen, apart from her ultra-fashionable closet, was her long, blonde beachy hair. Blake Lively’s haircare brand was 7 years in the making because that’s how much of a perfectionist she is.
The list is exhaustive but super personalised. If you’ve ever wondered what your favourite celebrities use, you know now!
Featured Images: Instagram