7 Viral Indian Homegrown Brands You Need To Try ASAP

In the age of social media, India’s homegrown brands are taking the internet by storm! And honestly, I believe they’re redefining cool with their unique blend of tradition, innovation, and style. From fashion labels that celebrate our rich heritage with a modern twist to brands that champion sustainability, these homegrown heroes are the talk of the town. You’ll agree when I say that these brands prove that the best things come from home, offering quality, authenticity, and a whole lot of heart. So, if you’re looking to up your style game, these brands are your new go-to! Take a look –

1. Qua

For the boss babes who mean business! Qua is all about sleek, chic, and oh-so-professional looks that scream power dressing. Whether you’re slaying meetings or brunching with the girls, Qua’s minimalistic yet stylish outfits are your go-to for that effortless ‘I’ve got this’ vibe.

Website: https://www.qua.clothing 
Instagram: https://www.instagram.com/qua.clothing/

2. Bunaai

Dreamy, flowy, and oh-so-pretty, Bunaai is every desi girl’s fashion fantasy come true! From twirl-worthy anarkalis to comfy chic kurtas, this brand nails the perfect balance between traditional charm and modern sass. Your ethnic wardrobe just found its BFF!

Website: https://www.bunaai.com
Instagram: https://www.instagram.com/bunaai/

3. Past Modern

Time travel in style with Past Modern, where vintage vibes meet contemporary cool! Think classic silhouettes with a modern twist, making your wardrobe a blend of timeless elegance and today’s trends. Perfect for those who love a little retro with their fashion-forward looks.

Website: https://pastmodern.co
Instagram: https://www.instagram.com/pastmodrn/

4. trueBrowns

Celebrate your roots with a side of chic! trueBrowns is all about embracing Indian heritage with a modern flair. Their outfits are perfect for the girl who loves to stay connected to her cultural roots while keeping it stylishly current. Think timeless pieces with a contemporary twist!

Instagram: https://www.instagram.com/truebrowns/
Website: https://www.truebrowns.com/

5. Ordinaree

Because basic is boring! Ordinaree takes everyday fashion and gives it a quirky, fun makeover. From graphic tees to statement dresses, this brand is all about letting your personality shine through your style. Perfect for the girl who loves to stand out in a crowd!

Website: https://www.ordinaree.com/
Instagram: https://www.instagram.com/ordinaree.in/

6. No Nasties

No Nasties is the epitome of cool, conscious fashion! This brand is all about sustainable, eco-friendly clothing that doesn’t compromise on style. Every piece is made from 100% organic cotton and crafted with love for the planet—and the people. If you’re all about looking good while doing good, No Nasties is your ultimate go-to. Think comfy, chic, and totally guilt-free fashion that lets you wear your values on your sleeve—literally!

Website: https://www.nonasties.in/
Instagram: https://www.instagram.com/nonasties/

7. Saundh

Saundh reimagines heritage for the contemporary woman, blending luxurious fabrics with playful, artistic designs. Each collection is a celebration of India’s cultural roots, offering a fresh yet timeless aesthetic. The brand’s creations are where comfort meets elegance, perfect for those who want to turn heads effortlessly, whether on a festive occasion or in everyday life.

Instagram: https://www.instagram.com/saundhindia/?hl=en 
Website: https://saundh.com/ 

So what are you waiting for?

Featured Image: Bunaai | trueBrown