Balenciaga has long been celebrated for its bold, out-of-the-box creations—think trash bags reimagined as luxury shopping totes or baguette-shaped bags that are as quirky as they are iconic. But it seems the legendary fashion house now has some competition in the realm of avant-garde fashion. Enter ZNWR, a Belarusian brand that’s turning heads with designs as unconventional as Balenciaga’s. Take a look:
ZNWR, already referred to as the “Balenciaga of Belarus,” has taken innovation to the next level by introducing outfits made entirely from bubble wrap. Yes, you read that right—fashion crafted from 100% polyethylene. The collection includes a bubble-wrap dress priced at 280 Belarusian roubles (around $90) and a jacket for 380 Belarusian roubles (around $125). With only 20 pieces available, these items are as exclusive as they are eccentric.
While the outfits may not be ideal for hot weather (the material can make you sweat), the brand highlighted its perk: they’re incredibly easy to clean. Quirky, functional, and undeniably conversation-worthy, right.
Here’s how the internet reacted:
You know what? We can totally see this dress being a hit among the fashion lovers. Don’t you agree?
Featured Image: Instagram
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