Celebrity Style
The ‘It’ Brand B-Town Is Crushing Hard On For Co-ord Sets (Psst…It Costs Less Than Zara)
Co-ord Set (n.)
The chicest way to dress ‘up’ without looking uptight or sloppy at the same time.
For those who struggle with mixing and matching outfits, for those who are always running late to wherever, for those who constantly feel ‘I have nothing to wear’, co-ord sets are the fail-safe solution. Co-ords or co-ordinated sets are two-piece outfits (sometimes three-piece too) that come with a matching top wear and bottom wear. Think tops, blazers and shrugs paired with skirts, shorts and pants where both pieces are made from the same material. Yup, fashion can’t get more effortless than this! That’s why celebrities are all over the trend, wearing co-ord sets everywhere.
But there’s one brand that’s being repeated in B-town’s wardrobes. Now, if you’re thinking that it must be an expensive brand given their standards and purchasing power, then you’re in for a surprise, my friend. And what if I tell you that it’s bang-on with their style quotient but costs less than Zara?
‘July Issue’ is the ‘it’ brand celebs are crushing hard on and we can’t help but follow suit given the price tag and Bollywood’s ultimate seal of approval. It’s a ready-to-wear online brand combining sporty influences and feminine chic in one. If you are a sucker for comfort and style on a budget, July Issue is the door you wanna knock.
First of all, their co-ords actually come in a set as against brands like Zara and H&M where you have to buy them as separates. The average cost of one complete outfit here is 4k whereas Zara gives you just the trousers or blazer in that amount. Sold? Here are 10 celebrities who were spotted wearing this affordable brand recently.
Alaya Furniturewala
The newest celeb kid on the block, Alaya F was spotted wearing July Issue multiple times for the promotions of her debut film, Jawaani Jaaneman. For both the looks, she paired the sets with dainty accessories and heels, and that’s pretty much all she needed to complete the look. Easy, amirite?
Ananya Panday
Leave it up to Ananya Panday to make pantsuits anything but boring. The actress wore the ‘Streak Layer Co-ord’ to the promotions of Student of the Year 2 and we still can’t get over how fresh she looks in good ol’ stripes. The combination of a crop top with wide-legged pants and a long jacket has never looked more casual yet chic.
Kubbra Sait
Kubbra’s ‘Birdie Co-ord’ consists of a printed tie-up top, a button-down long skirt with a belt and a happy-go-lucky attitude that comes with its flowery colours. The sleeves on it are just as statement-making as the laser-cut technique on the fabric. Do yourself a favour and paint the town rainbow!
Shilpa Shetty & Tamannaah Bhatia
Same suit, two ways–Shilpa Shetty and Tamannaah show how you can take one outfit from boardroom to bar effortlessly. It’s the same set of yellow and white striped trousers and blazer but styled in different ways. Pull-off a ‘Shilpa’ with a solid tank top underneath or ‘Tamannaah’ with a bralette to an after-work party.
Aditi Rao Hydari & Nushrat Bharucha
I don’t like to say ‘orange is the new black’ because I feel it’s insulting to the beautiful, vibrant colour that the former is. I mean just look at Aditi and Nushrat above. While Aditi styled the short-set with a naughty knot in the front, Nushrat wore it as a wrap top flaunting her slender waist. I tell you, the possibilities with co-ords are just boundless. So, invest in one stat!
Dhvani Bhanushali
Tere ilawa koi bhi khwaish nahi hai baki dil mein… should have been the name of the green check co-ord set. With baggy trousers and blazer, Vaaste singer Dhvani, looks ready to go green in style. Make friends with colours like white, yellow, brown, and shades of pink to go with the ‘Hush Green Co-ord’. You’re welcome, ladies!
Rakul Preet Singh
The perfect outfit for #MondayBlues has been found! Rakul Preet’s solid blue co-ord set with high-waisted paperbag trousers and a crop shirt deserves your attention for the simple reason that ‘basic is boss’. Team it with ballet flats or mules for a comfy day, all day.
Pooja Hegde
The Housefull 4 actress, Pooja Hegde’s tropical short-set looks perfect for a beach vacation. Stripes, floral print, and tie-up front, the ‘Ivy Lush Green Co-ord’ set has everything. What’s more? It made from linen, which means summer is officially in session.
Smart casuals have a new address, ladies. Take that, Zara price tags!
Featured Image: Instagram
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