Amul, a brand that is synonymous with India’s advertising has for years made social statements via the iconic Amul girl. She’s cute, bubbly and unbiased, and has always managed to bring a smile to our faces. But what happens when India fails her? With the list of rape cases making rounds, blaming victims, revealing overbearing gruesome details, every woman in the country has begun feeling unsafe, including the Amul girl.
Here is their latest advertisement:
Ashamed, outraged and unsettled, Twitter had some strong opinions to share.
Some even posted a picture from today’s newspaper
We hope to see her smiling soon, once you’re safe in your own country.
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