Beauty

Why You Should Add Gold To Your Beauty Routine & A Download On The Right Way To Do It

Ayushi Verma  |  Jul 15, 2022
Why You Should Add Gold To Your Beauty Routine & A Download On The Right Way To Do It

Spilling facts: Whenever we come across gold-infused skincare, some magical force binds us to believe that it is going to work wonders on our skin. Is it just us? It can’t be just us, right? When we think of gold-infused skincare, we think of skin that radiates so much that your lit factor gives the sun a run for its money.

ICYMI, gold has exploded onto the skincare scene in the form of serums, oils, eye masks, and more. And while gold metal is perfectly safe to wear for most, is gold safe or effective in skincare? Today, we are here to unpack this question. Read on to see how gold in skincare is a beneficial ingredient that makes your face look as radiant as your #goldenhour selfies.

What Is Gold?

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Gold is a chemical element and precious metal that can come in two main mediums in skincare products: 24-karat gold powder and colloidal gold. Colloidal gold, also known as gold nanoparticles, is highly stable and can easily travel into the target cell due to its small size, and large surface area, shape, and crystallinity. Essentially, gold nanoparticles could increase the effectiveness of gold’s benefits, since they can penetrate deeper into the skin.

Benefits Of Gold For Skin

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Enhance Other Skin Ingredients

It definitely seems that gold can act as a carrier to help penetration. It could very well be that the gold is helping the penetration of other actives in the product.

An Anti-Ageing Elixir

Beauty care that uses nano gold can promote firmness and elasticity of the skin. This helps to delay the aging process of the skin. Additionally, gold can help to protect your skin from environmental pollutants and chronic sun damage, both of which can wreak havoc on the skin and accelerate the appearance of aging. 

Healing Benefits

Gold nanoparticles may accelerate wound healing mechanisms through antioxidant activity. It’s also said that gold nanoparticles increase blood circulation and provide antiseptic properties.

How To Incorporate Gold Into Your Beauty Regimen

As gold continues to take over the beauty world, you can find gold in face serums, eye masks, serums, oils, and several other forms of skincare. Because of this, the frequency and time of the day you use gold will differ from product to product. A serum, for example, may be used daily as recommended by the brand. As a general rule of thumb, two to three times a week is a frequency to shoot for.

Here’s A Gold-Infused Face Mask To Give Your Skin The Royal Treatment It Deserves

For a luxurious night in, this gold face mask helps to fight signs of aging and uses hyaluronic acid for hydrated, plump skin. It contains other superstar ingredients such as retinol, Vitamin C and B3 to leave your skin smooth and bright. This 10-min treatment mask is a fast-track ticket to meet your glowy goddess goals.

Shine bright like a diamond!

Featured Image: Pexels

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