Isn’t there something about Indian wear that makes you feel instantly beautiful every time you put on a flared anarkali or a breezy cotton saree? Me too! However, I’ve always felt that there’s a serious dearth of brands that make truly stylish Indian wear at affordable prices. Fashion for me is highly individualistic. I’m constantly on a lookout for ethnic clothes that have a statement appeal to them. And of late, it’s a few Instagram stores that are checking all the boxes! I’m sure they would get a nod of approval from other contemporary women as well who like ethnic just as much as me. So, ready?
Gulabo Jaipur
Right from their regal flared anarkalis to comfy cotton suit sets, everything about Gulabo Jaipur has an earthy albeit contemporary feel that provides the brand with its unique appeal. Even a regular anarkali from the brand comes with a silhouette that can be easily recognised. It has an assortment of ethnic wear in its arsenal and you’ll find some great pieces in their festive wear as well as everyday wear.
To Shop: Visit their Insta or click here.
Viva La Vida
At Viva La Vida it is all about cool, casual silhouettes that have been created taking inspiration from “childhood, nature and aimless doodles”. This is the Insta spot for everyone who likes it ethnic but quirky. They always have some statement prints in-store but it’s their exaggerated polka-dots that I currently have my eyes on.
To Shop: Visit their Insta.
Label Romi Jain
It is their expertise in gossamer weaves like chiffon and tissue that happens to be the signature touch for Label Romi Jain. From embellished shararas to organza sarees, you will find a curation of fine ethnic wear on this Insta account and, sans any exaggeration, their marodi work is to die for! Try out this store if you are picking your wedding trousseau or have a wedding to prepare for.
To Shop: Visit their Insta.
Hastavem
Everything at Hastavem gets sold out within like 30 minutes of the launch. You really need to have lightning-fast scrolling skills to book one of their breathtaking cotton-silk blends. And that’s where the real fun lies. Their curation of handloom saree is unmatched and you’ll find yourself constantly checking for new updates.
To Shop: Visit their Insta or click here.
Lucknowi Andaaz
Lucknowi Andaaz will have you smitten by their exhaustive array of ensembles. From gota embroidered lehengas to delicate kurtas, this brand is all about gorgeous chikankari. It is often recommended by Insta followers and remains a hit for anyone who loves the intricate technique of chikankari. Like me!
To Shop: Visit their Insta or click here.
Chidiyaa Online
This one has our heart for its hand block prints that get translated into beautiful kurtas and sarees. You’ll find a lot of indigo prints and if office-appropriate ethnic is what you seek, this brand will serve the purpose just right. Oh, and don’t forget to check out Chidiyaa Online’s range of cotton blouses as you scroll through.
To Shop: Visit their Insta or click here.
Hathkargha
From exquisite pashmina weaves to soft silks, everything at Hathkargha will make you go ‘wow’. It’s a boutique in the true sense of the word and offers some really interesting ethnic options. Thus, from hand-embroidered jackets to traditional jaamdanis, you can find anything here. They keep adding new stock and have a way of surprising me every time I land on their page with something unique to offer.
To Shop: Visit their Insta.
Vastra By Milonee
If you like to mix and match, then trust Vastra By Milonee to keep you well-stocked. Tastefully clashing prints and Indo-Western dresses is what the brand specialises in. Don’t be too surprised if you see some ikkat nestling right next to a striking floral print because that’s just how they roll it at Vastra.
To Shop: Visit their Insta or click here.
Label Kanupriya
The brand offers you a range of festive Indian wear at amazing price points which makes it an absolute hit for me. The styles are trendy, colours really gorgeous, and silhouettes tastefully cut. They have an assortment of sarees in both traditional and contemporary designs along with some stunning lehengas, suits sets, and kurtis.
To Shop: Visit their Insta or click here.
Chakori Ethnic
If vibrant Indian sarees, the kind that your mom got in her trousseau, is what you really love, then Chakori Ethic’s Instagram would feed your soul. And if you’re ever looking for a gift for your mom, you know where to go. It’s already mom-approved!
To Shop: Visit their Insta or click here.
Featured Image: Instagram
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