Initially, Instagram was a fun, easy-going app where people would post pictures of their friends, the food they ate and maybe a couple of pictures of their pet cat here and there. However, it’s a different ball game altogether today. People have left their 9 to 5 office jobs and are making a career on Instagram through blogging and vlogging. They don’t need recognition from other publications or media to prove that they’re worth it, their followers do that for them.
While every second person on the ‘Gram labels themselves as an ‘influencer’, it’s important to rate their content to see if they actually deserve that title. Remember, knowledge is power. If you visit someone’s profile and learn a thing or two from it, you know that account is worth following. The same rules apply to beauty. It’s so much more than makeup memes and hair tutorial videos. Look out for beauty accounts that produce informative and quality content. It could have to do with learning in-depth about a product ingredient or learning about your curly hair type. During this self-quarantine period, put your time to good use by following these inspirational and informative beauty accounts.
8 Informative Beauty Accounts On The ‘Gram To Follow
Beauty junkies, this one is for you!
POPxo Beauty
POPxo Beauty’s IG page has the perfect balance of light and heavy content. Light content meaning memes and mini-tutorial videos and heavy content involves learning about key ingredients with fun illustrations like in the case of salicylic acid, retinol and Vitamin E. The best part is that every day you expect a fresh and fun batch of beauty content!
2. whatsonvisface
This girl is funny, smart and knows a hell lot of stuff about her skin and products out there. Her content is backed with facts, laced with humour and comes from a genuine place. While talking about her skincare routine, she often plugs in products and keeps a short, crisp description of what they are and why she loves them. You got to check her aesthetic feed out ASAP!
Dr Geetika Mittal Gupta
There are many dermatologists in India who do wonderful work, but Dr Geetika Mittal Gupta who is the Founder & Medical Director at ISAAC Luxe, is not just amazing at her job, but also her social media game strong on the ‘Gram. In hues of pink and white, Dr Geetika’s Insta grid looks neat, clean and fresh. She explains complex beauty treatments in a simple fashion and does a fine job at keeping her page interactive and active.
Vasudha Rai
If Vasudha Rai okays a product, you know it’s safe to use on your skin too. That’s the power of this beauty maven! Vasudha has been writing on clean beauty for about 15 long years now. Her words are gospel truth and if you’re passionate about skincare, her IG feed will spoil you for choice. She does recommend products out of thin air, there’s a lot of research, trial and error involved. If it passes the test, the product makes its way to Vasudha’s feed.
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Based out of Manhattan NYC, Amberly speaks highly and proudly of the product she has. All her captions are written in first person and you can tell she really enjoys makeup and skincare by her posts itself. Her feed may look cluttered and slightly disorganised, but her content and vast knowledge for beauty as a subject make up for it.
Malvika Sitlani Aryan
Let’s take a mini-break from skincare and talk about makeup! There are so many Indian beauty bloggers out there, but Malvika Sitlani, our Plixxo beauty blogger is Team POPxo Beauty’s fave. She’s talented, bright and cheerful, it’s impossible to not enjoy her content. When she’s not posting pretty pictures of her makeup look, she does simple and quick makeup tutorials with product recommendations, of course!
Debasree Banerjee
Another Plixxo blogger, Debasree does not just beauty, but fashion and lifestyle content as well. However, her beauty content is a visual treat. In a world that mostly plays it safe by sticking to neutral colours, Debasree loves playing with bright colours. Rainbow, forest green, lavender purple eyeshadow – she makes heads turn wherever she goes.
Shreya Jain
Plixxo blogger Shreya Jain’s feed on the ‘Gram is full of content that revolves around honest beauty product reviews, body positivity and beauty tips. Her content is fresh, informative and out of the ordinary. She has a relationship with beauty and that bond becomes evident through her posts!
Not feeling so bored at home now, are we?
Featured Image: Shutterstock
