Huda Kattan, the world’s largest beauty influencer and the woman behind our favourite beauty brand, Huda Beauty, spends 4 hours browsing through Instagram every day. And it comes as no surprise to us! Huda has been at the forefront of every beauty trend we’ve seen on Instagram in the past few years. She is the queen of beauty hacks and tutorials to take your beauty routine to the next level. While the process is overwhelming, she swears by the ‘Explore’ section on Instagram to learn new things and connect with people all around the globe.
“I always try to be as real as possible on social media and pride myself on only supporting people and brands I love and truly believe in. It is super important to me that the videos we share are useful and offer something beneficial. I want people to learn something new. We are very selective about what we share, especially when it comes to videos that have the potential to be harmful. We filter content and share only the beauty hacks and tutorials that will elevate a beauty routine,” Huda was quoted saying to a leading daily.
Apart from breaking stereotypes, Huda Beauty has consistently launched new, revolutionary products. Her products have surpassed expectations and been on the top favourites of make-up lovers globally. Huda’s journey into beauty began as a beauty blogger, quickly moving onto building an empire. A quick glance at Huda’s Instagram account will tell you how focused she is on helping women get their claim to fame. Huda also pioneered Huda Beauty Angels Fund that assists similar budding female entrepreneurs.
Her advice to women trying to achieve their dreams seems so simple, yet so real. “Whenever you are pushing boundaries, there will be push-back from people. Embrace what you stand for, and accept that there will be criticism. The best advice came from my mom; she has always told me to be patient. It was really helpful to have her say that to me, because I am a really passionate person and can sometimes be very impulsive.”
2018 was the year Huda Beauty launched in India on Nykaa.com and we couldn’t be more thrilled. Here are some of our favourites from Huda Beauty :
1. Huda Beauty #FauxFilter Foundation (Rs 2,990)
2. Huda Beauty Liquid Matte Lipstick – Trendsetter (Rs 1,650)
3. Huda Beauty Classic Lash – Samantha #7 (Rs 1,350)
4. Huda Beauty Liquid Matte Lipstick – Famous (Rs 1,650)
5. Huda Beauty Desert Dusk Eyeshadow Palette (Rs 4,850)
