There’s no denying that we all love shopping at Zara! But it’s true that there are a lot of other brands out there that are probably just as good (or maybe better). So, girls, can we please look over and have a look at these 10 new fashion brands that are worth giving Zara a miss the next time you find yourself with a shopping craving!
1. The Label Life
The collection at The Label Life is all things chic. Style editors Sussanne Khan, Bipasha Basu and Malaika Arora Khan have created collection that follow international trends but fine tuned for the Indian audience and their lifestyles. Not just that, their clothes are affordable and reasonably priced.
POPxo Recommends: Tangerine overlap Playsuit (Rs 2,440)
2. Cover Story
India’s first ever fast fashion brand with business model just like Zara, Cover Story is tailor made for the Indian woman’s fashion needs. The aim is to sell less racy versions of trends spotted on the runway, so that they’re more wearable for an average woman. Their collection is trendy, chic and just perfect for the modern Indian girl.
POPxo Recommends: Blue Fit And Flare Dress (Rs 1,794)
3. Ajio
There is no reason to not shop at Ajio! The website has a wide range of clothes for every occasion. Their collection is for the contemporary Indian girl who likes a touch of desi in her outfits. From Indian wear to party wear, this website has it all! The price points make it our favourite go-to online shopping website!
POPxo Recommends: High-Low Chambray Shirt (Rs 999)
4. Koovs
Koovs is for the girl who likes to stay updated with the latest trends. From athleisure to backpacks and evening dresses, Koovs is for young women with an ever changing taste in fashion.
POPxo Recommends: Asymmetric Hem Tie Waist Dress (Rs 1,495)
5. Missa More
Missa More is the perfect place to shop trends on a budget. From bags, jewellery and clothing for your man, this website caters to all your needs! Missa More is for the girl who likes to wear clothes that look anything but boring!
POPxo Recommends: Sweet Desire Tier Top (Rs 825)
6. Vajor
Love all things indie? Vajor is the perfect shopping destination for you. The website has a collection of everything that’s comfortable and suitable for the working woman who likes to keep it simple yet stylish. Vajor also offers home decor so you can pretty up your room too!
POPxo Recommends: Victorian Cream Dress (Rs 2,650)
7. Oasis
The collection at Oasis is chic with a trendy touch. If you like evergreen styles and classy is the way you dress, you’ll love Oasis! Think trends and collections that are seasonless which will work great on your shopping budget too! They retail from Tata Cliq in India and you can shop their entire range on the website.
POPxo Recommends: Tropical Fancy Smocked Dress (Rs 1,167)
8. Lulu And Sky
From glittering evening gowns to work wear, Lulu And Sky is every girl’s dream! They have trend led clothes and accessories to go for every occasion. On top of that, Lulu And Sky has discounts on select items every once in a while. What else do we need?
POPxo Recommends: Pink Quilted Bag (Rs 1,470)
9. The Jodi Life
At Jodi, you’ll find everything hand block printed and cotton. Celebrities like Sonam Kapoor have been spotted wearing the brand. And oh, did we tell you that hey have capsule collections which are sometimes based on themes like monsoons, Pondicherry and now, paper! Quirky and cute, this label’s one of our favourite!
POPxo Recommends: Ivory Cropped Blouse (Rs 2,799)
10. The Olio Stories
Olio is known to take design inspiration from mundane everyday patterns and objects that you never could have thought of… eggs, maths, cactus, it’s all there! The fabric used is comfortable and flowy while the silhouettes are such that they suit every body type.
POPxo Recommends: Marilyn Dress (Rs 3,200)
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