When the contour queen, Kim Kardashian West announced that she will be coming out with her very own makeup line, KKW Beauty, that will be launched on June 21st, the beauty and makeup world was more than thrilled! The kit that she chooses to launch first – and there are no prizes for guessing this – is a creme contour and highlight kit, in four shades (light, medium, dark and deep dark).
Image: KKW Beauty on Instagram here and here
True to her form, Kim created quite a buzz on social media around this highly anticipated launch, and the launch party was every bit dreamy and glitzy. The soiree had her family and friends in attendance (including her makeup artist Mario Dedivanovic), and it was one elaborate affair – just what was expected of a Kardashian event!
There was a ‘beauty room’ with mirrored flooring and walls, and the ceiling was made of white and peach roses. The ‘showroom’ had platforms holding glass boxes which showcased the contour kits on display – all of which Kim had been posting on Snapchat throughout the launch party. Oh, and did we mention that she changed her clothes a few times for the perfect party look and finally went for a stunning white dress by Vivienne Westwood?!
The platforms at the KKW Beauty ‘showroom’ had glass boxes atop that had the precious creme highlight and contour kits placed in them!
FLOWER BURST: The ceiling of the ‘beauty room’ at the KKW Beauty launch party looked stunning with all those roses!
The kits come with dual-ended contour and highlight sticks and a kabuki brush and sponge that can be used to blend the product. In fact, with this stick, you can draw directly onto your face, kinda like a crayon! Kardashian has also put out some tutorials on social media on how to use this kit. The idea is to make contouring super easy for all of us mere mortals. Pretty awesome, right?
Now, coming to the obvious question – does this position KKW Beauty and her half-sister Kylie Jenner’s eponymous makeup brand against each other? In interviews with Elle and Women’s Wear Daily, Kim has said that she and Kylie have quite an age gap and a different kind of audience. She has also said that both the brands have different products that won’t overlap. Kim is also thankful that she has Kylie around for advice since the latter is very aware of how the makeup and beauty industry works.
KKW Beauty products will be exclusively sold on kkwbeauty.com, and the next product which will launch in the coming few months is believed to be an anti-ageing concealer. The contour kits launch TODAY (21st June) on the site at 9 AM PST (which is 9 30 PM in India) so log on ‘coz you can be sure that it’s going to sell out in minutes.
We wish Kim good luck for this fab enterprise, and we can’t wait to try this contouring kit to help us all look as sculpted as the diva!
